2016 Fall Community Meeting

Creative Placemaking: Approaches and Opportunities

As San Francisco’s economic and demographic landscape shifts, so do the relationships between the arts and their community surroundings. In response, urban planners, arts workers, policy makers, and funders are exploring the new field of creative placemaking to leverage the power of culture and creativity in the community interest. This evolving field raises important questions: How can the idea of creative placemaking involve the arts and neighborhood residents to improve community life? What approaches have led to neighborhood cohesion and vitality? How are challenges such as displacement and gentrification met?

These and other pertinent questions such as how creative placemakers determine impact and success, what challenges have been faced, as well as lessons learned, were addressed at the newly renovated Bayview Opera House with a panel of experts, in addition to the potential impact creative placemaking has had on San Francisco’s arts community and organizations, and opportunities for engagement, funding and support. For further information, the Project for Public Spaces, a nonprofit planning, design and educational organization dedicated to helping people create and sustain public spaces that build stronger communities, offers the origin of their Power of 10+ here.

Rich Hillis is Executive Director of Fort Mason Center for Arts & Culture, a thirty-five-year-old nonprofit arts and cultural center that is part of the Golden Gate National Recreation Area. Mr. Hillis has served in his current position since August, 2011. Previously, he worked for fifteen years on land use and development projects and issues with the City and County of San Francisco, primarily in the Mayor’s Office of Economic Development, where he served as the agency’s Deputy Director. In 2012, Mayor Edwin Lee appointed Mr. Hillis to the San Francisco Planning Commission; prior to that appointment he had served on the City’s Board of Appeals.

Cassie Hoeprich is a Project Manager with the San Francisco Planning Department’s City Design Group where she manages the Living Innovation Zone (LIZ) Program and the Civic Center Commons Initiative, an inter-agency, public/private effort to bring near-term, equity-driven activation and stewardship improvements to the main public spaces in San Francisco’s Civic Center. With a background in community organizing, professional event planning and marketing, her experience outside of the public sector includes Chair of Marketing for the Oakland Art Murmur Board of Directors, large-scale, innovative events, such as West Coast Craft, and OpenTable’s marketing team.

Tyra Fennell is Founder and Executive Director of Imprint.City, an organization seeking to activate industrial, underutilized spaces with art projects, encouraging community and economic development. Imprint.City, in partnership with Mission Bit, is currently producing Bayview LIVE, an annual arts and music festival created to highlight the beauty of performing and visual arts that reflects the cultural landscape of the Bayview Hunters Point. Imprint.City also produces two subsequent Bayview-based festivals, the Tribe City Festival and SPARC Festival. Ms. Fennell currently serves on the board of Bayview Community Legal and is the chair of the Arts and Culture Committee for the Bayview Alliance.

Shelley Trott is Director of Arts Strategy and Ventures at the Kenneth Rainin Foundation. She has devoted her career to the arts, having worked as a dancer and choreographer, teacher, filmmaker, and funder. Shelley joined the Foundation in 2009 as one of its first employees and has played an integral role in the evolution of its three program areas. Shelley leads the foundation’s strategic direction for the arts, supporting experimental and multidisciplinary performances, and creating programs to strengthen the capacity of arts organizations, foster a dynamic learning environment and assist with critical organizational transitions. She co-produces the annual Bay Area International Children’s Film Festival and serves on the Arts Loan Fund.